STOCK THE BRAND
DOGS OBSESS OVER.
125,000+ happy dogs. 4.8★ average rating. Built in Australia for Staffies and the power breeds that chew like them. Three opening order tiers, each stacked with bonus value that makes your decision a no-brainer.
Trusted by 125+ Australian stockists · 6-month buy-back guarantee
WHY HAPPY STAFFY CO.
WE DON'T JUST SELL YOU STOCK.
WE HELP YOU SELL IT.
Zero-risk trial
6-month buy-back guarantee on your opening order. If it doesn't sell, we buy it back. No questions.
We market for you
880K+ combined following across our socials, 15M+ monthly views, a 100K+ email list, and geo-targeted ads. We drive customers to your store.
Proven sell-through
125,000+ happy dogs, a 4.8★ average rating, and a range built specifically for power chewers.
Stacked bonus value
Every opening order comes with free stock, signage, content assets, and marketing support worth $350–$3,180+.
High-impact display
We supply a full in-store display system designed to maximise basket size and impulse purchases.
Store locator listing
Your store is added to our website store locator and promoted in our monthly emails to local dog owners.
BECOMING A STOCKIST IS EASY
LIVE IN 3 SIMPLE STEPS
Apply in 2 minutes
Send us a quick enquiry. We review your store and get back to you within 1 business day.
Choose your opening order
Get approved, pick the tier that fits your store, and we'll tailor your SKU mix with you.
We set you up & send customers
Free signage, content and a store-locator listing — and depending on your package, we drive local dog owners straight to your door.
RECOMMENDED OPENING ORDERS
CHOOSE YOUR OPENING ORDER
Choose your opening order and we'll load you up with value — free stock, signage, content and marketing support, all geared to help you move stock as quickly as possible.
STARTER ORDER
Low risk. Core range. Zero downside.
Opening order
A mix of Chewzilla® and PowerFlex™ bundles plus core individual toys.
- 🚚Free shipping (opening order + reorders $200+)
$50FREE - 🪧Free in-store signage kit
$100FREE - 🖼️Free social + website asset library
$200FREE - 📍Added to store locator + monthly emailsOngoing
- ∞No minimum on reordersPriceless
- 🛡️6-month buy-back guaranteeRisk-free
GROWTH ORDER
Everything in Starter, plus we get behind you.
Opening order
Full Chewzilla® system + PowerFlex™ collections + core toys.
- ✅Everything in Starter
$350+FREE - 🎁$150 RRP free stock for in-store promos
$150FREE - 📣Dedicated story to our 880K+ social audience, tagged
$300FREE - 📸2× custom-designed images with your branding
$200FREE - 🧰Full display setup supportIncluded
PRO STORE SETUP
Full range. Maximum shelf presence.
Opening order
The full range, built for multi-location and high-traffic stores.
- ✅Everything in Growth
$1,000+FREE - 🎯Geo-targeted launch ads (15km radius)
$250FREE - 📧Featured in email to 100K+ Aussie dog owners
$400FREE - 🎬Custom content creation, upgraded to 2 reels + 12 assets
+$800FREE - 🤝Dedicated collab on a social post
$300FREE - 🎁Promo stock, upgraded to 20 units
+$430FREE
PROOF IN THE WILD
LOVED BY POWER CHEWERS ACROSS AUSTRALIA
THE FULL RANGE
30+ SKUS ACROSS 3 PRODUCT LINES
- Focus on interactive play & bonding
- Lightweight and interactive
- Not designed for aggressive chewers
- Nylon + natural rubber blend
- Built for chew + play (not just chewing)
- Squeakers, treat grooves & engagement features
- Built for dogs that destroy everything
- Ultra-durable ToughTech™ nylon
- Long-lasting chew
THE CLASSIC RANGE
The easy add-on. Puppies and gentle chewers land here — lightweight, interactive designs that round out your display so every customer leaves with something, and drive multi-toy baskets at the counter.
Ronaldog Soccer Ball
RRP $29
The Tommy Tug Handle
RRP $29
Poppy Pig Treat Dispenser
RRP $29
Crocodile Dental Chew
RRP $29
The Staffinator
RRP $29
Happy Staffy Duraball
RRP $29
THE POWERFLEX™ RANGE
Built for the biggest customer segment — the energetic dog that's tough on toys but wants to play, not just chew. The nylon + rubber blend lasts, while squeakers and treat grooves keep dogs engaged for hours. Recommend it when they want durability AND fun — it captures the customer Chewzilla misses, so it works hardest displayed side by side.
PowerFlex™ Jungle Trek Collection (5 toys)
RRP $99
PowerFlex™ Beach Trip Collection (5 toys)
RRP $109
Chomp Carrot
RRP $29
Squeaky Fish
RRP $29
Power Chew Wheel
RRP $29
Power Chew Phone
RRP $29
Seahorse Splash
RRP $32.95
Ravi the Red Panda
RRP $32.95
Camo the Chameleon
RRP $32.95
Trevor the Toucan
RRP $32.95
THE CHEWZILLA® RANGE
Solves the #1 pain point dog owners walk in with: destructive chewing. Ultra-dense ToughTech™ nylon with zero flex — our hardest-wearing line and consistently our best sellers. Recommend it the moment someone says their dog destroys everything.
Chewzilla® Deep Sea Mission (5-toy collection)
RRP $109
Staffy Schwarzenegger
RRP $29
Chewzilla Musical Bone
RRP $29
Chomp-o-potamus
RRP $29
Broccoli Crunch
RRP $29
Staffy Balboa
RRP $29
Chewzilla iBone
RRP $29
Chewzilla Gator
RRP $29
Cactus Cowboy
RRP $29
Chatter Chompers
RRP $29
Astro Pup
RRP $32.95
Rocket Treat Dispenser
RRP $32.95
WHOLESALE FAQ
Is there a minimum re-order quantity?
What if the stock doesn't sell?
Do you actually help with marketing?
How do I see wholesale pricing?
What are the delivery times and payment terms?
FIND US IN STORE
STOCKED IN 130+
STORES ACROSS AUSTRALIA
Search your suburb or browse by state to find Happy Staffy Co. near you.
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REGISTER NOW →READY TO BECOME A STOCKIST?
Apply in one minute and you will be approved shortly after. We'll give you a call to introduce ourselves, set you up with wholesale portal access and get your first order sorted.
APPLY TO BECOME A STOCKIST →6-month buy-back guarantee · Free shipping on all packages